Real Talk with GrowGetters Episode #03 with Darleen Priday, Frederic Jean-Bart & Ed McDonough

Watch the full episode on Youtube:

Marketing plays a pivotal role in developing a revenue growth plan. It enables businesses to build brand awareness, generate leads, and foster customer loyalty, ultimately driving sales and revenue growth.

Having a marketing strategy is crucial because, without focus, you can waste a lot of time and money. Affiliate marketing is one of the unique revenue-driving strategies that allows you to leverage partnerships and networks to promote products or services without spending much capital.

In today’s episode, Ben sits down with Darleen Priday, the innovative founder of DP Consults, and Frederic Jean-Bart, the dynamic CEO and co-founder of Performance Partners. Moreover, Ed McDonough, the founder of ECE Marketing Services, brings his expertise as a marketing strategy advisor to the table, offering invaluable perspectives on audience engagement and trust-building.

Darleen, Frederic, and Ed explore the dynamic world of marketing strategies and affiliate programs, shedding light on why marketing plays a pivotal role in developing a revenue growth plan.

They dissect key components of effective marketing strategies, uncovering the benefits of affiliate marketing and exploring emerging trends in the field.

Learn actionable strategies on how to build and sustain audience engagement and uncover techniques for building trust and affinity with clients and partners. Additionally, discover what makes affiliate marketing a unique revenue-driving strategy and learn how to effectively collaborate with super-affiliates.

Time to dive in!

During this episode, you will learn about:

[01:08] Today’s topic: Revenue drivers

[01:27] Who is Darleen Priday?

[02:08] Frederic Jean-Bart’s bio

[02:57] Ed McDonough’s background

[03:56] Why marketing is important in developing a revenue growth plan

[05:11] Key components when developing a marketing strategy

[08:25] What is affiliate marketing, and what are its benefits?

[11:04] New trends in affiliate marketing

[13:04] How to build your audience and keep them engaged

[15:47] Strategies for building trust and affinity with clients and partners

[19:29] Should you disclose the commission you earn on a sale in affiliate marketing?

[25:50] How to ensure your audience engages with what you are marketing

[27:22] What makes affiliate marketing a unique revenue-driving strategy?

[28:58] How to work with super-affiliates

[29:59] How to keep in touch with our guests

[30:07] Ed McDonough

LinkedIn: https://www.linkedin.com/in/edmcdonough/
Website: https://www.ecemarketingservices.com/

[31:19] Frederic Jean-Bart

- LinkedIn: https://www.linkedin.com/in/fjeanbart/
- Website: https://performancepartners.agency/

Key Takeaways:

The ability to formulate a strategy for lead generation and customer acquisition gives the company focus and direction. ~Ed McDonough [04:14]
When developing a marketing strategy, begin by evaluating what is currently effective and what needs improvement. ~Ed McDonough [05:17]
Having a marketing strategy is crucial because, without focus, you can waste a lot of time and money. ~Darleen Priday [05:52]
When there is a disconnect between sales and marketing, failure is inevitable. ~Darleen Priday [06:41]
Affiliate marketing requires time, effort, and strategy. ~Frederic Jean-Bart [07:54]
Affiliate marketing offers businesses an opportunity for growth without spending a lot of capital. ~Frederic Jean-Bart [09:48]
When you focus more on being an educator rather than a promoter, it positions you as an authority figure or the go-to person in your niche, which in turn helps you build your audience. ~Ed McDonough [13:04]
The only way you can know that a person is going to engage with whatever you are marketing is if they believe that you, your service, or your product can help them in some way. ~Ed McDonough [25:50]