Real Talk with GrowGetters Episode #03 with Darleen Priday, Frederic Jean-Bart & Ed McDonough.
Full Show Notes at: https://realbusinessconnections.com/podcast/revenuedrivers
Watch The Full Episode On Youtube: https://youtu.be/cvlUP8O_Tlk
During this episode, you will learn about:
[01:08] Today’s topic: Revenue drivers
[01:27] Who is Darleen Priday?
[02:08] Frederic Jean-Bart’s bio
[02:57] Ed McDonough’s background
[03:56] Why marketing is important in developing a revenue growth plan
[05:11] Key components when developing a marketing strategy
[08:25] What is affiliate marketing, and what are its benefits?
[11:04] New trends in affiliate marketing
[13:04] How to build your audience and keep them engaged
[15:47] Strategies for building trust and affinity with clients and partners
[19:29] Should you disclose the commission you earn on a sale in affiliate marketing?
[25:50] How to ensure your audience engages with what you are marketing
[27:22] What makes affiliate marketing a unique revenue-driving strategy?
[28:58] How to work with super-affiliates
[29:59] How to keep in touch with our guests
[30:07] Ed McDonough
• LinkedIn: https://www.linkedin.com/in/edmcdonough/
• Website: https://www.ecemarketingservices.com/
[31:19] Frederic Jean-Bart
• LinkedIn: https://www.linkedin.com/in/fjeanbart/
• Website: https://performancepartners.agency/
Key Takeaways:
•The ability to formulate a strategy for lead generation and customer acquisition gives the company focus and direction. ~Ed McDonough [04:14]
• When developing a marketing strategy, begin by evaluating what is currently effective and what needs improvement. ~Ed McDonough [05:17]
• Having a marketing strategy is crucial because, without focus, you can waste a lot of time and money. ~Darleen Priday [05:52]
• When there is a disconnect between sales and marketing, failure is inevitable. ~Darleen Priday [06:41]
• Affiliate marketing requires time, effort, and strategy. ~Frederic Jean-Bart [07:54]
• Affiliate marketing offers businesses an opportunity for growth without spending a lot of capital. ~Frederic Jean-Bart [09:48]
• When you focus more on being an educator rather than a promoter, it positions you as an authority figure or the go-to person in your niche, which in turn helps you build your audience. ~Ed McDonough [13:04]
• The only way you can know that a person is going to engage with whatever you are marketing is if they believe that you, your service, or your product can help them in some way. ~Ed McDonough [25:50]
Keep In Touch with Darleen Priday:
Website: https://dp-consults.com/
LinkedIn: https://www.linkedin.com/in/darleenpriday/
Keep In Touch with Frederic Jean-Bart:
Website: https://performancepartners.agency/
LinkedIn: https://www.linkedin.com/in/fjeanbart/
Keep In Touch with Ed McDonough:
Website: https://www.ecemarketingservices.com/
LinkedIn: https://www.linkedin.com/in/edmcdonough/
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