Since 2019, his company has generated over 100 million for clients by enhancing email copy and deliverability. Troy has collaborated with industry leaders like Traffic & Funnels and SmartMarketer and was ranked the #20 Copywriter globally.
Get ready to discover the untapped power of email marketing over social media as Troy shares how emails provide a unique, private space for genuine one-on-one connections, away from the noise of social platforms.
Find out the optimal frequency for sending emails to engage your audience without overwhelming them. Learn about the game-changing potential of email segmentation which enables you to deliver personalized content that resonates with each recipient.
Additionally, Troy explores some recommended email tools that can supercharge your campaigns. Troy’s insights are a goldmine for anyone seeking to optimize their email outreach.
Tune in!
Quote Of The Day:
“Advantages are taken, not handed out.” ~Metallica
Timestamp:
[01:53] Meet our guest; Troy Ericson
[03:20] Quote of the day: “Advantages are taken, not handed out.” ~Metallica
[04:31] Why email marketing is better than social media marketing
[07:02] What should be the frequency of sending emails?
[09:31] The power of email segmentation
[12:35] How to measure your email marketing success