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Fifteen Minute Fridays episode #29 with Stan Phelps.

Sampling is one of the most critical aspects of marketing that we often overlook. It’s not only meant for prospective customers, but it’s also essential for our existing customers. Sampling for customers can help build their lifetime value and create long-term relationships with them. It goes beyond the transactional nature of business and helps establish a personal connection with the customers.

One crucial aspect of creating a memorable customer experience is by focusing on creating an exceptional employee experience. When employees are happy and satisfied, they tend to provide better customer service, leading to higher customer satisfaction and loyalty. It also helps differentiate your brand from your competitors and give your customers a reason to talk about their experience with you and recommend your business to others.

In this episode, we are thrilled to welcome back Stan Phelps, a keynote speaker, workshop facilitator, and the author of the Goldfish Series of books. Stan shares his insights into the meaning of sampling and how it can differentiate your customer relationships. He also shares a case study and practical tips on how to make your clients happy to pay you.

Don’t miss out on this exciting conversation with Stan as we explore the power of sampling for customers and how to create a memorable customer experience that leads to long-term customer relationships.

Quote Of The Day:  

“Sampling is the lowest hanging fruit in all of marketing.” ~ Stan Phelps


[00:20] Intro

[01:44] Quote of the day; “Sampling is the lowest-hanging fruit in all of marketing.” ~ Stan Phelps

[02:03] What is sampling?

[04:31] Case study of B2C sampling by Stacy’s Pita Chips Company

[09:00] Example of B2B sampling

 [12:13] How to differentiate your customer relationships and make your clients happy to pay you

[13:58] Stan’s previous episode:

[14:09] How to connect and learn more from Stan

 Stan’s Goldfish Series of books on Amazon:


[15:50] Integration assignment

Key Takeaways: 

  • “Sampling is the lowest hanging fruit in all of marketing.” ~ Stan Phelps [01:44]
  • Sampling is the idea of giving your customers additional taste and letting them try out an additional capability [02:57]
  • “The more products and the more things that you can do for a customer, the less they become a potential flight risk.” ~Stan Phelps [11:11]
  • Sampling is one of the little things you can do to go above and beyond the transactional nature of business [12:13]

Integration Assignment:  

Find out what part of your business or capability is often overlooked but is really appreciated by your customers. Then figure out ways to sample that product or service as part of going above and beyond for your customers.

People Mentioned and Other Resources:

  1. Stacy’s Pita Chips Company:
  2. Purple Goldfish 2.0: 10 Ways to Attract Raving Customers:
  3. Black Goldfish: 10 Keys to Creating a Differentiated Experience:

Keep In Touch with Stan Phelps:





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