Learn Speak Teach Episode #75 with Phyllis Williams-Strawder.

Watch the full episode here: https://youtu.be/wXm4jQGYQaI

In today’s fiercely competitive landscape, personal branding has emerged as a critical tool for standing out and thriving. Like any other brand, your personal brand is an asset that can set you apart and propel you to success in any fiercely competitive arena.

In this episode featuring Phyllis Williams-Strawder, also known as the Ghetto Country Brandmother, we delve into personal branding. Phyllis is the driving force behind Brandma’s House, where she helps personal brands grow the fuck up. She is a Rebel Brand Strategist and former BBQ restaurant owner of the multi-million-dollar brand Bigmista’s Barbecue & Sammich Shop.

Phyllis shares her journey, starting with her brand when she and her husband owned and operated Bigmista’s Barbecue & Sammich Shop. She delves into what prompted her to leave this thriving venture, ultimately paving the way for her unique brand, ‘The Ghetto Country Brandmother®.’

Phyllis sheds light on the concept of personal branding, emphasizing that it’s more than just logos and perception. She believes your personal brand is based on your DNA code, a unique essence that sets you apart. Moreover, she underscores that the personal brand is the parent or endorser brand that can significantly impact your business success.

Her unconventional approach to personal branding challenges us to think beyond traditional branding ideologies and invites us to embrace the uniqueness of our personal brand. Her insights encourage entrepreneurs and business owners to forge a more authentic and impactful path in personal branding.

Tune in for valuable insights!

During this episode, you will learn about:

[01:56] Know our guest, Phyllis Williams-Strawder, AKA Ghetto Country Brandmother

[03:43] Her brand when she operated Bigmista’s Barbecue & Sammich Shop with her husband

[09:29] What led Phyllis to leave Bigmista’s Barbecue & Sammich Shop, a multi-million-dollar brand?

[13:37] The most fearful moment in her entrepreneurial life

[20:51] The story behind ‘The Ghetto Country Brandmother®’ brand

[30:13] What is a personal brand?

[37:10] How understanding your personal brand helps you in your business

[39:25] Things that Brandma disagrees with in the context of branding

[41:08] How to set the optimal pricing strategy for your brand

[49:13] “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder

[58:36] Integration assignment

[58:56] The difference between objectives and goals

[1:01:47] How to keep in touch with Phyllis Williams-Strawder

LinkedIn: https://www.linkedin.com/in/brandma/

Instagram: https://www.instagram.com/gcbrandmother/

Website: https://www.brandmashouse.com/

[1:02:36] Rapid Fire Round

[1:06:52] Examples of good personal brands

[1:10:47] Connect with Brandma

Podcast: https://www.brandmashouse.com/brandmas-tea-room

[1:11:00] Brandma’s LinkedIn Cancellation

Key Takeaways:

Brand identity is based on the DNA code, not how you are perceived or logos. [24:24]
“Branding is an asset, and just like any other brand, your personal brand should be an asset.” ~Phyllis Williams-Strawder [25:30]
The personal brand is the parent brand or an endorser brand [30:13]
“You need to understand your brand and your marketing before you put it out there in the world.” ~Phyllis Williams-Strawder [44:59]
“There are 7 billion people in the world, and if what you do can’t make you your money out of 7 billion people, then maybe that’s not what you should be doing.” ~Phyllis Williams-Strawder [46:12]
“The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder [49:13]
“You don’t need mass appeal; you just need the right appeal.” ~Phyllis Williams-Strawder [1:15:18]