Learn Speak Teach Episode #75 with Phyllis Williams-Strawder.
Watch the full episode on Youtube: https://youtu.be/wXm4jQGYQaI
In today’s competitive world, personal branding is crucial to stand out and succeed. Your personal brand isn’t just a tool; it’s an asset, distinguishing you in any intense competition.
In this episode with Phyllis Williams-Strawder, the force behind Brandma’s House and known as the Ghetto Country Brandmother, we explore this topic. As a Rebel Brand Strategist and former owner of the multi-million-dollar Bigmista’s Barbecue & Sammich Shop, Phyllis delves into her journey from running a successful BBQ venture to establishing her distinct brand.
She emphasizes that personal branding goes beyond logos; it’s rooted in your unique DNA. This brand, she notes, acts as a foundational or endorsing brand, influencing your business achievements.
Phyllis’s fresh take on branding encourages us to think differently, pushing for a genuine, powerful personal branding approach. Dive in for enlightening insights!
During this episode, you will learn about:
[01:56] Know our guest, Phyllis Williams-Strawder, AKA Ghetto Country Brandmother
[03:43] Her brand when she operated Bigmista’s Barbecue & Sammich Shop with her husband
[09:29] What led Phyllis to leave Bigmista’s Barbecue & Sammich Shop, a multi-million-dollar brand?
[13:37] The most fearful moment in her entrepreneurial life
[20:51] The story behind ‘The Ghetto Country Brandmother®’ brand
[30:13] What is a personal brand?
[37:10] How understanding your personal brand helps you in your business
[39:25] Things that Brandma disagrees with in the context of branding
[41:08] How to set the optimal pricing strategy for your brand
[49:13] “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder
[58:36] Integration assignment
[58:56] The difference between objectives and goals
[1:01:47] How to keep in touch with Phyllis Williams-Strawder
LinkedIn:https://www.linkedin.com/in/brandma/
Instagram:https://www.instagram.com/gcbrandmother/
Website:https://www.brandmashouse.com/
[1:02:36] Rapid Fire Round
[1:06:52] Examples of good personal brands
[1:10:47] Connect with Brandma
Podcast: https://www.brandmashouse.com/brandmas-tea-room
[1:11:00] Brandma’s LinkedIn Cancellation
Key Takeaways:
• Brand identity is based on the DNA code, not how you are perceived or logos. [24:24]
• “Branding is an asset, and just like any other brand, your personal brand should be an asset.” ~Phyllis Williams-Strawder [25:30]
• The personal brand is the parent brand or an endorser brand [30:13]
• “You need to understand your brand and your marketing before you put it out there in the world.” ~Phyllis Williams-Strawder [44:59]
• “There are 7 billion people in the world, and if what you do can’t make you your money out of 7 billion people, then maybe that’s not what you should be doing.” ~Phyllis Williams-Strawder [46:12]
• “The most unique thing about any given brand is the personal brand.” ~Phyllis Williams-Strawder [49:13]
• “You don’t need mass appeal; you just need the right appeal.” ~Phyllis Williams-Strawder [1:15:18]
People Mentioned and Other Resources:
1. Balance Is Bullshit by Phyllis Williams-Strawder:https://bit.ly/3t7AeBd
2. Kobe Bryant
3. Beyoncé
Keep In Touch with Phyllis Williams-Strawder:
Website:https://www.brandmashouse.com/
LinkedIn:https://www.linkedin.com/in/brandma/
Instagram:https://www.instagram.com/gcbrandmother/
Facebook:https://www.facebook.com/BrandmasHouse
Podcast:https://www.brandmashouse.com/brandmas-tea-room
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