Learn Speak Teach Episode 29 with Tom Schwab.
As you know, a podcast is a digital audio file published on the internet and can be easily accessed by anyone, just about anywhere. The podcast industry has grown exponentially in the last few years as more people have realized its potential as a marketing tool. Podcasting is a great way to share your expertise with your audience in a more convenient and accessible way. It also allows you to connect with other industry experts, build your brand, and get a lot of exposure.
Join this conversation with Thomas Schwab. Tom is a serial entrepreneur and the CEO of Interview Valet. His first job out of college was running nuclear power plants in the Navy.
Nowadays, his career is much different, Tom helps solopreneurs, entrepreneurs, and small business owners harness the power of the internet with a clear, actionable plan. So they can quickly grow a profitable business with an automated marketing and sales machine that attracts visitors, engages prospects, and delights customers. He serves by sharing what he has learned by writing, speaking, coaching, consulting, and leading mastermind groups.
Learn how you can maximize the impact of your expertise on your industry through podcasting.
Watch The Full Episode Here:
During this episode, you will learn about;
[00:01] Pre-show
[01:16] Episode introduction and a quick bio of our guest: Tom Schwab
[03:05] Tom’s journey to guesting on over 1000 podcasts
[04:53] The value of podcasting
[07:23] How far has the podcasting revolution gone?
[08:18] What does the word ‘pod’ in podcasting stand for?
[11:54] How Tom’s love for podcasting began and how Interview Valet came about
[15:17] Benefits of podcasting over a live event
[17:19] Simple steps to start guesting on podcasts as an entrepreneur or thought leader
[22:18] You just need one podcast interview!
[24:15] Tools, resources, and best practices that will make you a successful podcaster
[30:00] What if you lack enough time to do all that’s necessary for podcasting?
[31:53] The Message-Market-Machine framework for your success in podcasting
[38:24] How to get the annual Podcasting Round-up Report
[39:20] Rapid Fire Round
[42:30] How Tom maintains his energy despite the busy schedules
[43:20] Wrap up
Notable Quotes 
~ “To me, writing a blog is a homework assignment that I’ll fight to do. But talking on a podcast is much easier.”-Tom Schwab.
~ “I believe that everyone’s biggest problem is obscurity. There are tens of thousands of people you could help right now with your current product or service. However, they don’t know you exist.”-Tom Schwab.
~ “With podcasting, you reach thousands of people…without traveling. (Then) You can re-purpose and promote it easier than going on a live event.”-Tom Schwab.
~ “Your goal on a podcast is to make the hosts look like geniuses in what they do. If you do that, they will promote you better than you could ever promote yourself.”-Tom Schwab.
~ “Bigger isn’t better. Better is better.” –Tom Schwab.
Keep In Touch with Thomas M Schwab:
Get the 2022 State of Podcast Interview Podcast Report, view Tom’s social links, and more: https://interviewvalet.com/realbusiness/.
Other Resources
- PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy: https://www.amazon.com/gp/product/B01N01ZIF7/
- The Mastermind Blueprint: Building a rich life: https://www.amazon.com/gp/product/B0719JT8R4/
- Clicksand: How Online Marketing Will Destroy Your Business by Bill Troy: https://www.amazon.com/gp/product/B07HYD6Z3K/
- Best Microphone for your Podcasting: https://www.amazon.com/Technica-AT2005USB-Handheld-Dynamic-Microphone/dp/B007JX8O0Y
—
Follow Balbert…
Facebook www.facebook.com/realbusinessconnections
Instagram: www.instagram.com/realbenalbert/
LinkedIn: www.linkedin.com/in/realbenalbert/
Website: https://realbusinessconnections.com/
–
LST is made possible by www://balbertmarketing.com/
