Learn Speak Teach Episode 33 with John Livesay.

Watch the full episode:

The old way to sell was to push your agenda or even pressure your buyer. Guess what? Times have changed. To stand out in the” sea of sameness,” you must be a master storyteller with a magnetic message that pulls people in.

Storytelling is a powerful and persuasive way to communicate ideas. For example, a story about your company’s values may keep customers loyal, and an engaging story about how you’re solving customer problems may help close the sale.

Join this episode with John as we explore how storytelling can be applied as a sales tool, marketing strategy, negotiation tactic, and more.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows sales teams how to turn mundane case studies into compelling case stories, so they win more new business.

His TEDx talk: “Be The Lifeguard of Your Own Life,” has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk, which includes implementing storytelling skills.

He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.

His book The Sale Is in the Tale is a business fable set in Austin, TX, about a sales rep whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their sales.

Let’s tap into some of John’s wisdom.

During this episode, you will learn about the following;

[00:00] Pre-show

[02:33] Episode intro and a quick bio of our guest; John Livesay

[05:09] John’s backstory and how he got into sales

[09:30] How John realized storytelling leads to sales.

[12:02] How John identifies himself and how he has lived true to his uniqueness

[18:03] The four steps to becoming a master storyteller

[19:14] Triggers to know when you are not in flow with the audience during storytelling

[21:33] How John got the skills of a master storyteller

[26:14] Three types of stories & how to source one that resonates with your uniqueness

[30:47] John’s home in Austin, Texas

[32:02] “The Sale Is In The Tale”

[33:35] Rapid Fire Round

[38:43] Connect with John and episode wrap-up

Notable Quotes

~ “As an entrepreneur, you need to keep learning new skills to remain in the game. This will help you grow your business in terms of clients and revenues.”

~ “When we transcend the limited way in which we see ourselves, and truly realize that our identity is bigger than anything that is happening to us, we become free from the effects of external circumstances, and have a sense of inner peace.”

~ “A common misconception about human decision-making is that logic is the first line of defense. In reality, most people make their decisions emotionally and then back them up with logical arguments.”

~ “In storytelling, the better you describe a problem and show empathy, the more people think you have the solution.”

~ “The key to overcoming rejection is to never give up on oneself. Rejection can be faced head-on with a positive attitude and the perseverance to keep trying.”