Learn Speak Teach Episode 15 with Hala Tala of Young and Profiting Podcast.

Many people are turning to podcasting as a way of being heard. It is a great way to build an audience, promote your brand, and increase your reach. However, if you want to be successful in the podcasting world, there are some things that you should know about the industry. This episode with Hala Taha will cover what it takes to become a successful podcaster by providing tips on how you can grow your podcasting empire.

Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers. Together they ran the popular site, interviewed celebrities, produced radio shows, hosted parties/concerts, and nearly snagged a reality TV show on MTV!

When the blog site boom slowed down, Hala took a temporary exit from the entertainment industry to get an MBA. She gained seven years of corporate marketing experience at HP and Disney Streaming Services.

In 2018, Hala started Young And Profiting Podcast and YAP Media as a side hustle, since then, scaling the business to 35+ employees before quitting her executive position at Disney to leap into entrepreneurship. YAP Media is now a premier white-glove social media and podcast production agency for CEOS, celebrities, and top podcasters.

YAP has also had star guests like Matthew McConaughey, Seth Godin, Mark Manson, Ryan Serhant, and Robert Greene on the show. It’s the #1 trending podcast on Education on Chartable! A Top 50 Education Podcast on Apple, Top 5 Education Podcast on Castbox. YAP gets ~350K+ downloads per month, ~25K per episode, and has over 2 million downloads on Castbox alone and 3 million across all platforms.

Hala is an expert on networking, personal branding, LinkedIn marketing, entrepreneurship, and podcasting. She is one of the biggest influencers on LinkedIn, with over 145K followers and 3 million post views per month. Hala was also featured on the Jan 2021 cover of Podcast Magazine!

During this episode, you will learn about the following;

[00:01] Pre-show

[02:36] Meet today’s guest, Hala Taha

[02:51] Hala’s Young and Profiting Podcast Statistics

[04:06] Who’s Hala outside her podcasting career

[5:02] Why she chose podcasting over other career paths

[06:10] A bit about the content on her podcast

[8:02] Are there enough opportunities in the podcasting market?

[08:28] The importance of building a network

[11:22] Hala’s podcast strategy

[12:31] Podcasting and lead generation

[17:33] Hala’s secret routines that made her a top-rated podcaster

[21:12] Going to a podcast with a script vs. conversational style

[23:12] Hala’s success

[24:51] When to quit

[27:49] Hala’s pivot point and how she leveraged the industry to grow her show

[32:18] Resources she recommends to help podcasters get better

[33:23] Hala’s strategies of building a LinkedIn community

[40:22] How Hala’s end goal determined her branding choices

[43:14] Rapid fire round!!!

[45:37] Closing

Notable Quotes ~ “Opportunities are unlimited. Even in crowded spaces, there will always be room for improvement. Be consisted in filling that gap, and soon you’ll have your own space.”

~ “Networking and making friends is really easy. Just find something that resonates with a majority of people, and they will even pay to help you bring the fruits to the table.”

~ “Good preparation and a well-organized approach bring all the difference and success.”

~ “Quitting is part of your growth journey to success, and it is sometimes wise to stop, reflect, and make better decisions.”

~ “The internet, especially podcasting, has made the impossible possible. It’s easier to interact with influential people virtually than physically scheduling a meeting with them.”

~ “Overnight success does not exist. Your morals, discipline, networking, and consistency must be tested over a period of time.”

~ “When it’s a passion project, it’s easy to keep going.”

~ “Have your eyes wide open so you can see what is going on in your industry; Don’t do the same things over and over again and expect different results.”