Learn Speak Teach episode 40 w/ Evona Niewiadomska.

Watch The Full Episode:

Mapping out your business’s customer journey is one of the most important things you can do to build client relationships. As a business owner, your competitive advantage is your relationships with your clients. People can compete on price or service, but no one can compete with the depth of relationship and loyalty you have with someone, whether it is your client, referral partner, or a new prospect. However, despite most business owners knowing that relationships are their competitive advantage, they have no systems or strategies to leverage customer relationships in their business. In this episode, Evona Niewiadomska shares how you can build client relationships, retention, and a referral system to stop leaving money on the table.

Evona is the owner and founder of Twelve Hearts, where she helps business owners retain VIP clients and activate effortless referrals with a one-of-a-kind system to create the deepest, most loyal, and revenue-generating relationships! Learn how to make yourself unforgettable.

During this episode, you will learn about the following;

[00:00] Episode intro
[03:06] How Evona helps businesses retain VIP clients and activate referrals
[05:29] Taking a human approach to your business relationships
[07:35] Humanizing and building deeper relationships
[11:03] Where to start building your business relationships
[16:03] Be strategic; hammering in business relationships is not a waste of time
[17:51] A case story of what Evona did to help a client build referral relationships
[20:29] Evona’s advice on what you can do and achieve with a low budget
[23:49] Tips on how to nurture relationships with high-ticket VIP clients with just a $10,000 budget
[28:23] Gift formula to keep you on top of mind: Premium, personalized, and practical
[38:48] Relationship tension when building connections with clients
[41:02] Low bar transactional relationships and why their ineffective
[43:21] How to stick out by doing something different, human, and authentic
[44:51] Rapid Fire Round
[51:03] What Evona is building and how you can support her
[52:52] How to reach out and connect with Evona
[54:34] Ending the show and call to action

Key Takeaways:

~ People can compete on price, people can compete on service, but no one can compete with the depth of relationship and loyalty that you have with someone. ~ [03:21]

~ Most businesses know that relationships are their competitive advantage, but they have absolutely no systems or strategies to leverage all that goodness in their business ~ [03:38]

~ Business owners are really good at wearing their business hat, but taking a look at your business and people through the human lens that we all have is critical. ~ [05:33]

~ Taking a human approach to your business relationships will exponentially impact the level of depth and reciprocity that you have; It’s treating people like humans. ~ [06:29]

~ Any good business strategy starts with who and why; It is not about everyone; it’s about narrowing down to who are the critical relationship in your business, who you want to focus, on and why. ~ [07:41]

~ Most business owners take people out, which has no longevity; there is nothing in their home that will physically and touchably keep them on top minds. So always look for long-term consistent touches and know why you’re doing what you’re doing ~ [26:58]

~ No one cares about the company logo. That is just not special to anyone but you and your employees; your clients love you and working with you but what matters to them is what should be on the gift and what the gift should represent. ~ [32:29]

People Mentioned and Other Resources

Kim Kardashian
Lead trainer at Quantico
Evona’s grandfather
How I Built This With Guy Raz
Predictably Irrational by Dan Ariely

Keep In Touch With Evona

Keep In Touch with Evona Niewiadomska