Christina Nicholson || How to Gain Earned Publicity and Media Exposure

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Learn Speak Teach Episode 26 With Christina Nicholson.

Business owners and brands sometimes need to get creative to stand out. A proper earned media strategy can help do the trick.

Join the conversation with Christina Nicholson as she shares some media mentoring tips on how to start getting media coverage for your business. After working as a TV reporter and anchor for 15+ years, she helps entrepreneurs and businesses earn exposure in the news and other media outlets, so they get loads of attention and leads that translate into more revenue and profit… without spending money on ads!

She is also the host of the “Become A Media Maven” podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, or read her work online in HuffPost, Thrive Global, Inc. Magazines, Business Insider, Fast Company, and Boss Babe. In 2019, Christina was selected as an Oprah Magazine Insider.

During this episode, you will learn about;

[00:01] Pre-show

[03:01] Introducing today’s guest, Christina Nicholson

[04:22] What she loves doing on a typical weekend

[05:09] “Fake news is your fault.”

[06:48] Did Donald Trump win the elections through negative news?

[08:07] How to gain exposure without being ridiculous and still remain true to your purpose

[10:54] How you can start a local community-level niche project

[15:00] How her Podcast Clout Service came about, and what it offers

[17:57] A bit about her modern publicity and content creation agency, Media Maven

[20:10] Stop writing press releases. They don’t work!

[22:40] Other platforms you can utilize to get noticed by communities

[26:54] What channels should you use to communicate to media agencies

[29:19] How you can nurture the connections after gaining media exposure

[33:24] How to make maximum use of a one-time event such as an anniversary

[37:34] Rapid Fire Round

[39:58] Why you should reach out to Christina

[42:05] Christina’s to-do list for you today

[43:35] Episode wrap up

Watch The Full Episode Here:

Notable Quotes   

~ “You can do publicity through your website and social media. The only problem with that is you will not get credibility from a third party or endorsement, and you will only be reaching your audience.”

~ “One of the biggest mistakes that people do after earning media exposure is to do nothing.The best way to get invited back is to share it on social media, and tag everybody who was involved in getting you there.” 

~ “You should not assume that people saw you on the media. You need to share it, lest people will forget about you on the following day. You leave so much money on the table when you don’t share your media exposure.”

~ “In your search for publicity and media coverage, ensure that you are an expert in what you do. People like to associate with expertise. ”

Resources Mentioned

  1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear:
  2. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker:
  3. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz:
  4. 35 Things to do AFTER you Earn Media Coverage- Media Maven Podcast
  5. PR and Media Coverage Masterclass:

Keep In Touch with Christina Nicholson:

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