Online Marketing in 2025 – Panel Discussion

December 27, 2024
Real Business Connections, Real Talk w/ GrowGetters

Real Business Connectetions

#Ben Albert

Real Talk with GrowGetters Episode #12 with Nick Koziol, Craig Thielen & David Pulcini.

Watch the full episode on Youtube:

Effectively leveraging data can unlock new opportunities, improve decision-making, and help organizations stay ahead of industry trends.

In this episode, we’re joined by Craig Thielen, a Digital Business Strategist, Executive Coach, and Host of the 1% Better Podcast; David Pulcini Jr, a Certified Financial Planner and Financial Advisor at SixPoint Financial Partners, and Host of the Dear Rochester, Retire Well Podcast; and Nick Koziol, Host of the That Sounds Terrific Podcast and the Business Engagement and Communications Manager at the University of Rochester’s Center of Excellence in Data Science and Goergen Institute for Data Science.

They explore data insights from 2024 that will propel your success in 2025. Additionally, they discuss the latest trends in data and the key differences between Artificial Intelligence (AI) and Machine Learning (ML). The discussion extends to practical uses of AI for lead generation and how organizations can effectively leverage AI and ML to drive growth.

Finally, they touch on the ethical considerations of using data, offering guidance on how to use these technologies responsibly for long-term success.

During this episode, you will learn about:

[01:19] Today’s topic; Online Marketing in 2025
[01:42] Chris Dayley’s bio
[02:40] Meet Diane Marie Pisera
[03:19] Matt Rouse’s background
[04:48] AI for online marketing
[11:17] What is a Brand Voice?
[12:34] How to define your unique brand voice
[17:02] Changes in consumer behavior on websites
[23:33] Ways brands can increase conversion rates
[31:48] What is LinkedIn used for?
[38:33] Best ways to comment and message on LinkedIn
[44:13] How to connect with our guests
[44:25] Chris Dayley
• LinkedIn: https://www.linkedin.com/in/chrisdayley/
[44:54] Diane Marie Pisera
• LinkedIn: https://www.linkedin.com/in/dianemariepisera/
• Instagram: https://www.instagram.com/dianemarie.pisera
[45:09] Matt Rouse
• Website: https://matthewrouse.com/
• LinkedIn: https://www.linkedin.com/in/mattmrouse/
[48:00] How brick-and-mortar businesses can gain more customers
[50:17] Location-based marketing
[51:33] Connect with our guests
Diane Marie Pisera
• LinkedIn: https://www.linkedin.com/in/dianemariepisera/
• Instagram: https://www.instagram.com/dianemarie.pisera

Matt Rouse
• Website: https://matthewrouse.com/
• Website (Agency): https://hookdm.com/
(Canada): https://hookdm.ca/
• LinkedIn: https://www.linkedin.com/in/mattmrouse/

Chris Dayley
• Website: https://www.smart-cro.com/
• LinkedIn: https://www.linkedin.com/in/chrisdayley/

Key Takeaways:

• One of the biggest challenges entrepreneurs face is getting out of their own heads. However, AI tools can help sharpen your focus and enable you to communicate your selling points more effectively and concisely. ~Chris Dayley [07:32]

• Brand voice is the lens through which everything about your business is seen. ~Matt Rouse [11:46]

• “Your brand voice should be a reflection of you.” ~Diane Marie Pisera [12:36]

• Your unique value proposition should include a statement or idea that clearly communicates the value you offer. ~Matt Rouse [20:47]

• When engaging with a customer, you must first establish the pathway to trust before focusing on the pathway to conversion. ~Matt Rouse [28:24]

• Closing a referral is much easier than closing someone from social media. ~Diane Marie Pisera [29:49]

• When using online platforms, focus on engaging with others and creating content that is helpful rather than promotional. ~Chris Dayley [36:39]

• When commenting and messaging online, avoid relying on AI and using generic responses. ~Matt Rouse [38:35]