Watch the full episode on Youtube:

https://youtu.be/https://youtu.be/64XjGDgEOKM

Real Talk with GrowGetters Episode #07 with Matthew Dicks.

Storytelling is a powerful way to share experiences and forge deep connections with others. Additionally, it serves as a vital tool for growing businesses and brands, enhancing their relatability and memorability among audiences.

Today, we are thrilled to have Matthew Dicks join us for a private Q&A episode with the GrowGetters ONLY community. Matthew is a renowned storyteller and the record holder for the most victories in the Moth StorySLAM competition.

Matthew discusses his renowned book Storyworthy and introduces his latest book, Stories Sell, which focuses on helping business professionals harness the power of storytelling to enhance their brand and grow their businesses. He highlights how techniques filmmakers and novelists use can be effectively applied in business storytelling.

He provides valuable insights on how to become a good storyteller, stressing the importance of practice. He suggests telling as many stories as possible to refine your skills. He also advises business professionals to carefully integrate storytelling by first identifying the core theme or message they want to convey and then finding a story that aligns with that message.

Tune in to learn how to make your stories relatable across cultures and discover how to find and connect a story to a theme. Additionally, Matthew offers practical tips on eliciting stories from others, such as speaking less and asking open-ended questions.

As we wrap up, he shares tips for boosting confidence and stage presence when speaking to large groups, noting that most nervousness is pre-performance anxiety, which typically disappears as you begin speaking.

During this episode, you will learn about:

[00:08] LST #4 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/why-youre-a-bad-storyteller-and-what-to-do-about-it-w-matthew-dicks/

LST #63 w/ Matthew Dicks: https://realbusinessconnections.com/podcast/matthewdicks2/

[00:18] Join the GrowGetters community: https://growgettersonly.com/

[01:11] How many Moth StorySLAM and GrandSLAM championships has Matthew Dicks won?

[04:20] Matthew’s book, Storyworthy: https://bit.ly/47aFBiS

[05:20] His new book, Stories Sell: https://bit.ly/3AWpXeU

[06:10] Where do stories come from in a business context?

[07:51] How to be a good storyteller

[14:01] How do you integrate storytelling in business?

[20:10] As a storyteller, how do you maintain focus on essential stories while dismissing distractions?

[20:30] TED Talk- Homework for Life: https://bit.ly/3kQBmW9

[25:53] How do companies share Matthew’s stories?

[28:00] How to ensure your stories are relatable across cultures

[34:56] The process of discovering a story and connecting it to a theme

[41:18] Ways to elicit stories from people

[46:58] Tips for enhancing your confidence and stage presence when telling stories to large groups

[51:04] Connect and support Matthew Dicks

Website 1: https://matthewdicks.com/

Website 2: https://www.storyworthymd.com/

Key Takeaways:

“The best friends you can have are the ones you can throw things at.” ~Matthew Dicks [03:56]
The same strategies that a filmmaker or novelist uses are also used in business stories. [06:14]
“The best way to become a good storyteller is to tell lots of stories.” ~Matthew Dicks [07:51]
When integrating storytelling into business, begin by identifying the theme, meaning, or message you wish to convey. Then, find a story that aligns with that theme, meaning, and message. [14:27]
To make your stories relatable across cultures, avoid cultural references whenever possible. [28:02]
”We don’t believe in great ideas; we believe in people who have great ideas.” ~Matthew Dicks [30:32]
“We are only as good as the things that are coming out of our mouths at the moment we are speaking.” ~Matthew Dicks [32:41]
“We are only as good as what we have to say.” ~Matthew Dicks [33:56]
About 80% of nervousness is pre-performance nervousness. [48:11]