Learn Speak Teach Episode #97 with Chris Do.
Full show notes at: https://realbusinessconnections.com/podcast/ChrisDo
Watch The Full Episode on Youtube: https://youtu.be/BO28boHgZaw
During this episode, you will learn about:
[03:17] Why Chris Do is passionate about what he does
[04:07] Chris Do’s Journey: From Immigrant to Emmy Award Winner
[05:25] Learn more about Chris
Website: https://thefutur.com/
Podcast: https://thefutur.com/podcast
[07:07] What are the key requirements for individuals transitioning from corporate to starting their businesses?
[07:12] What is a marketable skill, and how do you identify yours?
[11:00] Selecting the social platforms that you should use to market yourself
[15:56] What content should you share on your platform, and what factors should you consider?
[18:15] How to identify and locate your clients
[26:15] An effective strategy for reaching out to your target audience
[28:44] How to sell to your clients
[34:55] How to create a customer experience that encourages them to give you referrals
[37:25] The listeners’ questions session
[37:34] LST #21 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl/
LST #64 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl2/
LST #93 w/ Erin Diehl: https://realbusinessconnections.com/podcast/erindiehl3/
[38:04] Ampersand Studios: https://amperstudios.com/miami/
[38:39] What to do when you encounter a design barrier
[42:14] Chris Do’s music playlist
[43:12] How to build your personal brand as a creative entrepreneur while juggling client and personal projects
[44:25] Chris Do’s advice to anyone who feels like throwing in the towel in the design profession
[47:15] How to appeal to Gen Z audience by creating engaging, beneficial short-form content
[48:00] Short-form content vs. Long-form content
[50:21] Connect with Chris
Website: https://thefutur.com/
[50:42] Chris Do’s book, Pocket Full of Do: https://bit.ly/3PqtNBt
Key Takeaways:
• A marketable skill is a skill in high demand, where there is a substantial number of individuals actively seeking your expertise and willing to pay for it. [07:12]
• “When you have a certain amount of expertise, and you look at the same problem over and over again, you notice patterns.” ~Blair Enns [09:32]
• “Low variance in process equals low variance in outcome.” ~Blair Enns [09:44]
• “The number one rule in social content is first you must think, and to demonstrate that you are thinking, you must write.” ~Chris Do [11:22]
• The choice of social platform greatly depends on your target audience. [14:32]
• Most people seeking a solution don’t know the real problem, so you can focus a lot of your content on what the problem is and talk about it in several different ways. [16:58]
• Sales involves asking smart questions and then simply listening. [29:19]
• By not selling people things, you’re more likely to sell more frequently with less resistance. [32:39]
• “Scarce things are rare, and rare things are valuable.” ~Chris Do [44:54]
• You will have dark days in your business and relationships, but know they are just part of the game. Learn to love the grind; it will eventually lead to a better place. [46:00]
• In short-form content, you may achieve large viewership numbers but typically little loyalty. Conversely, long-form content encourages audience commitment, fostering engagement and building connections with the content creator. [48:00]
• When producing short-form content, inject a significant part of your personality because that will help you build a connection with your audience. [49:17]
Keep In Touch with Chris Do:
Website: https://thefutur.com/
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Instagram: https://www.instagram.com/thechrisdo/
YouTube: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog
Twitter: https://twitter.com/theChrisDo?
Facebook: https://web.facebook.com/chrisdo72/
