Join us on Learn Speak Teach Episode #61 with our guest, Mark Schaefer, as we dive into the world of community marketing.
Full show notes at: https://realbusinessconnections.com/episode/markschaefer/
Watch the full episode at: https://youtu.be/I_G3_sxVP30
Tune in for valuable insights!
During this episode, you will learn about:
[00:50] Introduction to the episode
[03:08] Introducing our guest; Mark Schaefer
[06:35] How Mark started creating community-based content
[09:22] 4 things you should do to become known in the digital age
[12:31] The difference between an audience and a group of social media followers
[17:11] A case study of the 4 things you should do to become known
[21:17] The benefits of community marketing strategy
[22:14] Mark’s book; Belonging to the Brand: Why Community is the Last Great Marketing
Strategy: https://bit.ly/3Z9Yv4n
[23:05] What inspired Mark to author Belonging to the Brand?
[24:09] Do we have enough space for everybody to build an online community?
[25:01] Creating a purpose for people to gather that is beyond market differentiation
[31:13] How the culture of the company/business impacts community success
[32:40] How a person working for an organization can pitch the idea of building a community to
the leadership of the organization
[36:25] Why community is a vastly overlooked marketing opportunity by most organizations
[43:04] The psychological and sociological connection between communities and brands
[47:40] What is the first step to building a community?
[49:27] Rapid Fire Round
[55:20] Support Mark by leaving a review on his book; https://bit.ly/3IJzWG3
Key Takeaways:
“The only thing that’s going to save us in this world from AI disrupting our skillsets and our jobs is the emotional connection we have with the audience.”~Mark Schaefer [11:01]
“People who subscribe to your blog or podcast or videos series are in a virtual way raising their hand saying I believe in you, I wanna learn more about you and what you do, and it’s ok for you to send me communications and even market to me occasionally.” ~Mark Schaefer [13:40]
Community marketing is the ultimate marketing without marketing because if you have a community, people will buy whatever you’ve got going on because they love and support you.[21:27]
“Creating a community is really no different than starting a blog or having a podcast. You are fighting for attention.” ~Mark Schaefer [24:34]
“Every community’s success has to start with the culture.” ~Mark Schaefer [31:13]
“Transformation creates transactions.” ~ Ben Albert [41:25]
People Mentioned and Other Resources:
Belonging to the Brand: Why Community is the Last Great Marketing Strategy: https://bit.ly/3Z9Yv4n
KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age: https://bit.ly/3ZdDBkY
Marketing Rebellion: The Most Human Company Wins: https://bit.ly/3ZfdtpS
Keep In Touch with Mark Schaefer:
Website: https://businessesgrow.com/
Twitter: https://twitter.com/markwschaefer
LinkedIn: https://www.linkedin.com/in/markwschaefer/
Instagram: https://www.instagram.com/markwschaefer/
Facebook: https://web.facebook.com/mark.schaefer3
YouTube: https://www.youtube.com/user/MWSchaefer
—
