Real Business Connections

LST #45: Steve Benson || Listen To This BEFORE You Waste Money On Expensive Software Tools

Real Business Connections
Real Business Connections
LST #45: Steve Benson || Listen To This BEFORE You Waste Money On Expensive Software Tools

Learn Speak Teach Episode 45 w/ Steve Benson of Badger Maps.

Watch The Full Episode:

Full Show Notes at:

During this episode, you will learn about;
[00:00] Episode intro and a quick bio of our guest; Steve Benson
[03:26] What inspired Steve to outside sales, and his passion for what he does
[05:22] How Steve built Badger Maps and what they offer in sales
[07:06] Tools that Steve recommends to enhance your sales and market motion
[13:25] CRMs and Steve’s advice on what to go for if you are starting out
[18:50] Some mistakes that people make in sales and business development
[22:30] How Steve started with one idea and all the others came about
[29:58] The process of how educators can join Steve’s platform to sell their courses
[31:44] How to empower experts in your team to be leaders and coaches
[35:52] The rapid fire round
[36:13] About Steve’s podcast and podcasts that he listens to
[39:06] Steve’s most profound moment so far in his career
[40:39] How to reach out and connect with Steve
[41:24] Ending the show and call to action

Key Takeaways:
~ It’s worth having someone on your team focus on the sales operations, technology, and enablement. If you have 10 salespeople, the 11th person on the team should be the person you bring on to manage the operations and technology. ~ [11:41]

~ Everyone has a CRM. If your CRM is just taking notes and putting them all over your desk, that is still a customer relationship management system. ~ [14:05]

~ Choose a CRM and other technologies that really fit with what your motion is going to be as you scale. ~ [15:29]

~ On day one, a spreadsheet is fine, but once you have 3 or 4 people that are interacting with customer data, you probably want to upgrade to a CRM, and if you are a small company, Hubspot is a great recommendation. ~ [15:42]

~ As a sales manager, you know what is important, you can figure out when your team is good for different individual skillset, you can feel out who is great at what and enable them to be a leader on the team and teach everyone else how they can do it for your product specifically. ~ [33:31]

~ As the sales manager, you don’t have to be the expert in everything. Find the expertise in your team and empower them to be coaches. ~ [34:46]

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