Learn Speak Teach #39 w/ Brynne Tillman
Watch the full episode: https://youtu.be/h8UbSnqDyy4
–
Tune in!
During this episode, you will learn about;
[00:00] Pre-show
[02:18] Episode intro and a quick bio of our guest; Brynne Tillman
[03:59] How Brynne started out on LinkedIn and her journey so far.
[07:17] LinkedIn back in the days and what has changed over time
[09:10] Five areas to focus on for the best results
[09:15] # Profile
[10:20] # Social Listening
[11:39] # Content and thought leadership
[12:09] # Nurturing existing connections
[13:01] # Warm market prospecting
[13:47] Where to get more resources and learn more about these five areas
[14:35] The practical aspects of these areas and how to apply them in your Linkedin Strategy
[18:21] Recommendation on how to create “aha moments” through featured content
[22:34] Five things that you need to do to have a digital presence that drives business
[25:38] How to leverage Linkedin for sales without being salesy
[25:38] Brynne’s content philosophy on how much you should post and engage
[32:01] How to turn your likes and comment into engagement
[37:43] Brynne’s resource database, LinkedIn Library
[38:28] How a good connection request should and shouldn’t look like
[44:56] How to get more resources and information at your own convenience
[45:30] Ending the show and call to action
Key Takeaways:
~ The first thing to focus on your LinkedIn is your profile; it has to be value-centric and resource-driven, don’t be a victimizer; provide value. ~ [09:15]
~ Social listening is the number one area most people miss on LinkedIn, and it is all the things you can leverage to start a conversation and prospect better. ~ [10:22]
~ Thought leadership is a combination of curating content, creating content, and engaging that content: with these three pieces in place, you’re able to play the long game on LinkedIn. ~ [10:41]
~ The long game on LinkedIn is the nurture: it’s staying in front of your audience, and when the time is right, they will reach out. ~ [11:55]
~ Eye contact on your profile is important; it makes your audience feel like you are connecting with them. ~ [15:57]
~ Your LinkedIn headline needs to create curiosity, resonate with your buyers, and let them know the value you can bring to them; the goal of a headline is to make readers want to keep reading. ~ [17:05]
~ Your LinkedIn content should be all about education. You’ve to teach your audience something new; if they don’t learn from you, they won’t believe they should buy from you, so create “aha” moments. ~ [18:28]
~ Don’t get any more personal on LinkedIn than you would in a group of a million professionals: You cannot share anxiety and depression or for likes and comments; that will push prospects away, keep the conversation as professional as possible. ~ [26:51]
~ Slow down the outreach to speed up the outcome; take time to connect and plant the seeds of goodwill before you ask for anything. ~ [39:53]
FULL SHOW NOTES AT https://realbusinessconnections.com/episode/brynne/
