Member Only Q+A w/ “The Go-Giver” Bob Burb

July 5, 2024
Real Business Connections, Real Talk w/ GrowGetters

Real Business Connectetions

#Ben Albert

Watch the full episode on Youtube:

Welcome to this exciting bonus Q&A episode, where the GrowGetters community gets the unique opportunity to ask our special guest their burning questions. In this episode, we’re thrilled to have Bob Burg back with us, the co-author of the international bestseller The Go-Giver and founder of The Go-Giver Success Alliance.

Bob begins by exploring the power of the Go-Giver concept. He explains how shifting focus from getting to giving and consistently providing immense value to others can lead to a more fulfilling business experience and greater financial success.

He takes listeners through the five Laws of Stratospheric Success discussed in ‘The Go-Giver’ and highlights the biggest mistake people make when trying to implement the wisdom from the book.

As the episode unfolds, Bob offers practical strategies for navigating interactions with challenging individuals in business. Additionally, he provides invaluable advice to small business owners on how to authentically become the authority figure and thought leader in their field.

Lastly, he discusses strategies to ensure you aren’t taken advantage of while practicing the Go-Giver principles. Don’t miss out on this must-listen episode filled with invaluable tips and insights!

During this episode, you will learn about:

[00:25] LST Episode #86 with Bob Burg: https://realbusinessconnections.com/podcast/bobburg/

[00:53] GrowGetters ONLY website: https://growgettersonly.com/

[02:42] The Go-Giver concept

[04:09] Bob’s book, The Go-Giver: https://thegogiver.com/the-go-giver/

[04:16] The 5 laws of stratospheric success

[04:22] #1 The Law of Value

[05:34] #2 The Law of Compensation

[06:07] #3 The Law of Influence

[07:07] The Golden Rule of Business

[07:46] #4 The Law of Authenticity

[10:29] #5 The Law of Receptivity

[14:56] The biggest mistake people make when trying to implement the wisdom from “The Go-Giver” book

[18:27] How do you navigate when you encounter challenging people in business?

[20:28] The Go-Giver Influencer: https://thegogiver.com/the-go-giver-influencer/

[23:55] Bob’s advice to small business owners on how to authentically become the authority figure and thought leader in their field

[26:26] How to ensure that others do not take advantage of you while practicing the principles of the Go-Giver concept

[30:35] Connect with Bob Burg

Website:www.burg.com

[31:34] Recommended reading

The Secret of Selling Anything: https://bit.ly/4cptuQM
How to Win Friends & Influence People: https://bit.ly/45IRlIV

Key Takeaways:

The Go-Giver concept entails shifting focus from getting to giving. [02:42]
Constantly and consistently providing immense value to others is not only a more fulfilling way of conducting business, but it is also the most financially profitable. [02:53]
In any free market environment, there should be two types of profit: buyer profit and seller profit. This is because both parties end up significantly better off than they were before. [05:19]
Your income is determined by how many people you serve and how well you serve them. [05:36]
“All things being equal, people will do business with and refer business to those people they know, like, and trust.” ~Bob Burg [07:07]
Being authentic means acting congruently with your values. [10:15]
The key to effective giving is to stay open to receiving. [10:31]
“Money is an echo of value; it’s the thunder to value’s lightning.” ~John David Mann [12:09]
Price refers to a dollar figure, whereas value denotes the relative worth or desirability of something to the end-user or beholder. [15:13]
“You cannot improve a situation that you don’t realize exists.” ~Bob Burg [27:14]
“The secret to selling anything is to find out what the other person wants and help them get it.” ~Harry Browne [32:18]