Learn Speak Teach Episode 48 with Brendan Kane.

What do Taylor Swift, Rihanna, Adriana Lima, Yahoo, Skechers, The NHL, Paramount Pictures, IKEA, MTV, Viacom, Vice Magazine, and CMT have in common?

The answer is that all these influential people and brands have been clients of our guest today, Brendan Kane!!!!!

In this episode, Brendan shares his strategy and tools that have enabled him and his clients to earn millions of followers, and how you can replicate it in your own business.

There are many ways you can approach organic and paid ad digital marketing, but there is no one-size-fits-all. You have to strategize holistically. Brendan will break everything down to help you figure out what works best for your business.

Brendan Kane has, since 2005, helped the largest brands and celebrities in the world reverse engineer how to make content go viral. Brendan and his team at Hook Point have generated 60 billion views and 100+ million followers for the content they have worked on. He’s the best-selling author of “One Million Followers: How I Built a Massive Social Audience in 30 Days” and “Hook Point: How to Stand out in a 3-Second World.”

Watch the full episode on Youtube:

During this episode, you will learn about;

[00:00] Episode intro and a quick bio of our guest: Brenden Kane

[03:16] Where Brendan worked pre-2005 and what inspired him to what he’s doing today

[05:50] What drew Brendan to social media, even though it was new at the time

[07:37] How things have changed since Brendan got started

[10:20] How to get a million followers organically

[21:03] Generalizing when targeting hyperspecific audience through paid reach

[23:13] Can you have a call to action without killing your reach? How can you turn something that goes viral into income?

[26:14] Some businesses and brands that Brendan has worked with and how they’ve gained popularity

[31:48] The first action to take to build momentum and create content that converts

[35:31] Emulating content side-by-side when recording and how it works

[37:16] Learning how to effectively communicate

[39:45] What is the ‘hook point’, and how to break the pattern to grab attention at scale

[43:03] The best place to learn more if you are looking to take this seriously

[44:42] Ending the show and call to action

Key Takeaways:

~ There is a lot of strategy and understanding required to construct messages for different platforms when you are competing against billions of other content creators. ~ [09:35]

~ Social media has evolved and is taking over quickly, but the creative process that people use to produce content haven’t adapted and evolved to meet the world where it’s at. ~ [11:33]

~ The blessing and the curse of social media is that anybody can grab a phone, click a button and record something; there is not a lot of thought that is required in order to produce content. ~ [13:18]

~ It’s not about the content; it’s how you are delivering it. Focus on how you are telling your story and describing your level of expertise. ~ [17:35]

~ The best content creators on the planet make their subject matter interesting to the general person, get them to care enough to stop and watch. ~ [19:07]

~ Don’t focus on doing a lot of CTAs within the content you’re producing; focus on building brand loyalty and credibility with the stories that you are telling that correlate with your brand. ~ [25:33]

~ Paid marketing can be very effective as it allows you to retarget the people that view your organic content with more direct response type ads. ~ [27:30]

~ You have to learn how to communicate to this world effectively and if you don’t take time and energy, you may get some early wins, but you won’t know to reproduce it. ~ [38:02]

~ It’s not that people have micro-attention or they won’t tune in for long periods of time, but because there are 4 billion creators in the planet and we need to stand out, grab attention in a way that sets clear expectations that your perspective is valuable, interesting or different than everybody else. ~ [40:29]